‘Lalin Property’, a leader in residential development under the concept of “Green Living Standard PLUS”, is advancing towards developing housing that fulfills modern lifestyles for the future in collaboration with ‘TOA’. They have launched the sustainable color palette “Color for Sustainable Living”, an innovative building paint designed to support modern housing that not only beautifies homes but also provides heat-reflective properties, helps save energy, and cares for the health of residents and the environment.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a leader in real estate development, and Mr. Jaturapat Tangkarawakhun, CEO of TOA Paint (Thailand) Public Company Limited (TOA), joined forces as Green Partners to reinforce the concept of “A Home Built on Good Intentions”. They revealed that the collaboration between Lalin Property and TOA in implementing the color palette “Color for Sustainable Living” in their projects is not merely for aesthetic decoration but reflects a commitment to enhancing the quality of life for residents in alignment with sustainable development principles, guaranteed by a label for reducing global warming, covering aspects of energy, health, environment, and ease of home maintenance. For Lalin Property, a good home is not just a residence but a living space ready to support a sustainable future every day.

“As a real estate developer, Lalin Property prioritizes creating sustainable quality of life in every dimension. This collaboration with TOA is another significant step towards utilizing modern color technology that is not only beautiful but also helps reduce energy burdens, cares for residents' health, and tangibly reduces environmental impacts. This is how we drive the concept of Green Living Standard PLUS into reality in our projects,” Mr. Churachart Chakrakul stated.

Lalin Property has chosen TOA's innovative Four Seasons paint, the number one durable paint that meets the needs of modern living, featuring cutting-edge technology integrated into a single paint. This includes Cooling & Energy Saving technology that reflects over 95.5% of heat, reducing wall temperatures by up to 12 degrees Celsius and saving over 38% on electricity bills compared to standard paints. Additionally, it enhances durability with Super Durable Technology, using high-quality paint film that combines titanium and nano-level acrylic, making it four times more resistant to UV rays and weather conditions than standard paints, ensuring the color remains fresh and does not fade over time. It also carries a carbon footprint reduction label, which can reduce greenhouse gas emissions.

As a creator of eco-friendly color innovations and a leader in the building paint industry, TOA is committed to growing its business robustly while caring for the world sustainably. Mr. Jaturapat Tangkarawakhun, CEO of TOA, discussed the operations under TOA GREEN MISSION, which includes seven strategies aimed at harmonizing internal operations, from developing environmentally friendly products (Greenovation), improving production processes to reduce waste and use resources efficiently (Green Production), utilizing renewable energy (Green Energy), creating positive impacts within the company's value chain (Green Value Chain), collaborating with partners for sustainable mutual business growth (Green Partner), certifying environmentally friendly products (Green Certified), to conducting activities that reduce negative environmental impacts (Green Reforestation).

“This commitment extends to genuinely caring for consumers, as evidenced by TOA's efforts in developing low-carbon products that have received the 'Carbon Footprint Reduction' label (CFR) from the Greenhouse Gas Management Organization (Public Organization), with as many as 131 products, the highest number in Thailand's paint manufacturing market, reflecting the intention to provide environmentally friendly and health-safe options for everyone.”

The “Color for Sustainable Living” is the result of selecting shades with a solar absorptance coefficient of less than 0.5, which plays a crucial role in reducing indoor temperatures, mitigating urban heat island effects, and ensuring projects meet Eco Village standards effectively. This color palette is designed for practical use in Thailand's hot urban environment, aligning with the project development approach that prioritizes energy, environmental care, and long-term resident well-being.

In terms of health and safety, this innovative paint is developed based on Superior Health Care Technology, free from toxic substances such as mercury and lead, and possesses anti-fungal, antibacterial, and algae-resistant properties, creating a safe indoor environment for all family members. Additionally, it features Advanced Washable Technology, licensed from 3M USA, providing a smooth paint film that effectively prevents oil and dust accumulation, making it easy to clean, ensuring walls look fresh and clean even after long-term use.

“We believe that a good home is not just a living space but the starting point for a better quality of life sustainably. This collaboration with TOA reinforces Lalin Property's commitment to creating residences that genuinely consider both the environment and residents, ensuring that every square meter of the home is filled with comfort, safety, and value, both today and in the future.”

For inquiries and more information about Lalin Property, please contact:

Call Center 1778 or www.lalinproperty.com